Dear PTC Member,
Yesterday, we told you how KFC and
McDonalds sponsored the CW's premiere
episode of '90210' -- which opened with
a scene of a teenage boy receiving oral
sex in a high school parking lot. This
scene aired at 7:00 p.m. Central and
Mountain, right at the beginning of the
Family Hour.
We asked you to let McDonalds and KFC
know that you don't appreciate these
restaurants sponsoring graphic sex
scenes aimed at your children. And we
gave you email addresses for KFC and
McDonalds, so you could write to them
about your concerns.
Today we have received many reports from
members that your emails are "bouncing
back." We know these email addresses
worked yesterday and don't know why they
are not working now, but would like to
offer you an alternate way to contact
these chains. Both KFC and McDonalds
have a "Contact Us" form on their
website which may be the most stable
form of contact at this time.
Please take action by doing the
following:
-
Highlight the following
letter, and click
"copy."
-
Go to the McDonalds and
KFC comment websites:
-
Click "paste" to put the
letter in the
restaurants' comment
box.
-
Complete the rest of the
restaurant comments'
procedure.
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And to make your comment doubly
effective, print off a copy of the
letter below and give it personally to
the manager of your local KFC and
McDonalds. Show these corporate giants
that you won't be silenced -- and that
you will hold them responsible for the
programming they sponsor!
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Your Sponsorship of '90210'
Your commercial spot appeared in the
CW's premiere of 90210 on September 2nd.
The program presented a teenage boy
receiving oral sex from a classmate in
his high school parking lot. This scene
was shown in the program's first few
minutes, and aired just after 7:00 p.m.
(Central and Mountain time) -- the
beginning of the Family Hour, when many
children are watching television.
Did you or your agency pre-screen this
program prior to committing your ad
dollars to underwrite this irresponsible
portrayal of children? If this is not
what the network told your company it
was buying, I urge you to demand a full
refund, and make clear your displeasure
with the CW for showing graphic sex in
the Family Hour.
All advertisers who sponsored the
two-hour program are accountable for its
message to young people.
Will you continue to support negative
portrayals of our youth, or can
concerned parents everywhere count on
your corporation to support positive
stories of children and teenagers?
Sincerely,
Parents Television Council - 707
Wilshire Blvd. Ste. 2075 - Los Angeles,
CA 90017
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