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The Web Takes Ron Paul
for a Ride
By KATHARINE Q. SEELYE and LESLIE WAYNE
Published: November 11, 2007
http://www.nytimes.com/2007/11/11/us/politics/11paul.html?_r=3&hp&oref=slogin&o
ref=slogin&oref=slogin
PHILADELPHIA, Nov. 10 — From posting
video on YouTube to enlisting friends
through Facebook, all of the
presidential candidates are looking for
ways to
harness the Internet. In the case of Ron
Paul, the Internet has harnessed him.
Mr. Paul, a 10-term Texas congressman
who is seeking the Republican
presidential nomination, came into the
campaign with a conservative platform: a
return to the gold standard, abolition
of the I.R.S., a literal view of the
Constitution. His campaign was bare
bones. Then he started appearing in
debates. His emphatic presence and
fierce opposition to the war in Iraq set
him
apart from his fellow Republicans.
Setting him even farther apart were
ideas
like blaming American foreign policy for
the attacks of 9/11 and abolishing the
Federal Reserve.
If his campaign had taken place in the
pre-Internet era, it might have gone the
way of his 1988 Libertarian campaign for
president, as a footnote to history.
But because of the Internet’s low-cost
ability to connect grass-roots
supporters with one another — in this
case, largely iconoclastic white men —
Mr. Paul’s once-solo quest has taken on
a life of its own. It is evolving from
a figment of cyberspace into a
traditional campaign, with yard signs,
direct
mail and old-fashioned rallies, like one
here on Saturday attended by a few
thousand people under cold, gray skies.
Mr. Paul said it was his biggest rally
so far. He said it proved his campaign
was more than “a few spammers” and
called it a “gigantic opportunity” to
establish credibility.
How much the Paul campaign had
snowballed on the Internet became
evident last
week when supporters independent of the
campaign raised $4 million online and
an additional $200,000 over the phone in
a single day, a record among this
year’s Republican candidates. There is
even talk that Mr. Paul could influence
the primary in New Hampshire, where he
could draw votes from Senator John
McCain of Arizona, who is trying to
revive the independent persona that
helped
him win the state’s primary in 2000.
In an interview on Friday, Mr. Paul, 72,
a retired physician and a grandfather,
acknowledged that the influence of the
Internet had surprised even him.
“We always knew it was supposed to be
important,” he said of the Internet. “My
idea was you had to have someone who was
a super expert, who knew how to find
people. But they found us.”
As for the record one-day fund-raising,
he said, “I had nothing to do with it,”
adding that he had so far neglected to
thank the people responsible. (James
Sugra, 28, of Huntington Beach, Calif.,
acting on his own, posted an online
video proposing one big day of
fund-raising; Trevor Lyman, 37, of Miami
Beach,
then independently created a site,
www.thisnovember5th.com, that featured
the
video.)
Mr. Paul estimated that the one-day haul
had brought “$10 million worth of free
publicity.”
He added, “It’s kind of sad, but the
money is what has given us credibility,
not the authenticity of the ideas.”
Those ideas were on display Saturday as
Mr. Paul said young people should be
able to opt out of Social Security,
called for an audit into how much gold
really is in Fort Knox, and, in urging
an end to the war, declared, “The
Versailles Treaty is one of our biggest
problems we’re dealing with today,
because it was under the Versailles
Treaty that we created — the West
created —
this artificial country called Iraq.”
He also called the Internet “a strong
political equalizer,” adding that the
attention after the one-day fund-raiser
had been “a very, very valuable lesson
for us.”
Stirring the interest in contributions
to the Paul campaign is an innovation on
his Web site, www.ronpaul2008.com, a
real-time display of the dollars and the
names of donors as they roll in. By
contrast, most campaigns conceal their
fund-raising and time the release of
financial information for political
effect.
“What is new is how Paul’s openness
about his daily fund-raising data helped
foster this surge,” said Andrew Rasiej,
a co-founder of techPresident.com, a
nonpartisan Web site that tracks the
candidates’ use of technology. “It fed a
powerful user-driven feedback loop.”
That success is propelling Mr. Paul
increasingly toward the nuts and bolts
of
concrete campaigning. His staff members
— in headquarters above a dry-cleaning
shop in Arlington, Va., where some have
built bunk beds in their cubicles —
began a $1.1 million television campaign
in New Hampshire this week. He even
held an old-school fund-raiser here on
Saturday, behind closed doors.
The Paul campaign says it expects to
expand its staff of 70 paid workers and
8
unpaid state coordinators. (By contrast,
Rudolph W. Giuliani, the former mayor
of New York City, who is also seeking
the Republican nomination, has 244 paid
staff members.)
“To have any chance of success, you have
to blend the old with the new,” said
Lew Moore, Mr. Paul’s campaign manager.
“If you just have a cyber-campaign and
that does not translate into votes or
money, it would be a fantasy and we
would
just be a video game.”
The new success means new challenges:
Can Mr. Paul translate the passion that
has been bubbling up on the Internet
into votes? Can he hold together his
disparate collection of supporters who
have united online? And as the campaign
moves forward, who will chart its
course?
To his online supporters, the
responsibility lies with them.
“I feel like I am the campaign,” said
Chester Gould, 26, who owns a technology
company and was among 28 supporters last
week at an Albany “meetup,” an online
term for like-minded people who share an
interest, whether it be needlepoint or
politics, and then agree to meet in
person.
Howard Dean, who pioneered the use of
the Internet in presidential politics in
2004, also used meetups, which are now
commonplace in campaigns. But Paul
supporters have demonstrated how a
handful of people can build them into a
movement. There are now more than 1,140
Paul meetup groups in 900 cities with
more than 67,000 members.
The meetups have operated largely
independently from the campaign, but
like the
campaign are moving their efforts from
the Internet to the ground.
“The crux of the problem we have is that
most of the public has not heard of
Ron Paul yet,” said Jeff Gaul, 50, an
Albany insurance broker and public
adjustor, who bought a batch of Paul
yard signs at his own expense and urged
others at the Albany meetup to do so.
At the meetup — in an unadorned, dimly
lighted coffeehouse — supporters spent
two hours discussing ways to establish a
greater physical presence, including
creating and paying for their own radio
advertisements for Mr. Paul and
gathering signatures for a petition
drive to get him on the New York State
ballot.
Their self-directed activity reflects
just how much the Internet has changed
politics since Mr. Dean’s campaign.
“The Dean campaign was decentralized,
but I think Paul’s movement is actually
run by nonstaffers,” said Zephyr
Teachout, a visiting assistant law
professor
at Duke University who was Mr. Dean’s
director of online organizing. “The
buggy
is pulling the horse.”
Ms. Teachout said that most campaigns
this year knew that they needed “to
build
really amazing tools and spend a lot of
time on the Web site” to create voter
loyalty. But that led many to
micromanage their Web sites. By
contrast, she
said, “the Paul campaign took the
opposite lesson — that it was about
openness
and power — and focused far less on the
tools and far more on decentralization
as a driving force.”
Without centralization, the meetups can
seem like sessions devoted to
reinventing the wheel. But many at the
Albany meeting said their freedom was
empowering and only fed their
enthusiasm, though they were drawn to
Mr. Paul
for different reasons.
Andrew Fox, 28, who described his day
job as “sitting on a bench with a
soldering iron” repairing cable TV
boxes, agreed the other night to become
the
treasurer for the Albany group. “We have
effectively lost our form of
representative government,” Mr. Fox
said. “The war is the worst thing, but
we
also have a police state at home.”
David Weck, 54, a chiropractor from
Schenectady, said that he was a Democrat
but that Mr. Paul was the only candidate
who seemed committed to smaller
government.
“Never in a million years did I think I
would be interested in a Republican
candidate,” Mr. Weck said, “especially
after this administration.”
Mr. Gould said he was alarmed about the
nation’s currency, a favorite Paul
topic. Federal Reserve notes, Mr. Gould
said, are “like a loan off of a loan
that’s physically impossible to ever
repay,” meaning the country “will
continuously be in massive debt.”
Mr. Paul’s supporters seem prepared to
push at least as far as he will, but how
far he will go is not yet clear; he has
waved off suggestions of a third-party
candidacy.
“As long as there’s momentum, and if
they’re starting another fund-raiser for
me, how can I walk away?” Mr. Paul said
in the interview. But if the votes
don’t materialize, he added, “after
every primary, you’d have to have a bit
of
a reassessment.”
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